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Why it's so important to be self aware when building a soul led business

You are soul led, perhaps like me you're a Human Design Projector who is always seeking to make sense of herself, or maybe you're highly sensitive. It is so important for us all to be self aware on this journey of building a timeless and sustainable soul led business.


Self Awareness for Projectors and Sensitive Entrepreneurs

What exactly is self awareness?


Self awareness is more than just knowing about your emotions. It encompasses a deeper understanding of your energy, thoughts, beliefs, values, and behaviors. For highly sensitive women in entrepreneurship, self awareness serves as a compass guiding us through the complexities of running a business. It involves introspection, reflection, and a willingness to confront both the light and shadow aspects of our personality.


Self awareness is a starting point. It gives us permission to be beYOUtifully ourselves in a world that needs us to be. When we wake up to who we truly are...it takes a lot less energy and hard work. Self awareness is ongoing and evolving...there is no end point. There are layers and layers.


There are sooo many benefits of becoming self awareness...what role does it play?


1. Better Decision Making: Self awareness equips us highly sensitive women with the clarity and insight needed to make informed decisions that align with our values and long-term goals. By understanding our strengths and limitations, we can leverage our innate sensitivities to make soul led business choices that resonate with our authentic selves so we're not doubting and stalling.


2. Emotional Intelligence: Self awareness enhances our emotional intelligence, enabling us entrepreneurs to navigate conflicts, setbacks, and uncertainties with grace, compassion and resilience. By recognizing our emotions and how they work (and the emotions of others) we can nurture empathetic relationships, diffuse tension, and foster a positive work environment. We can navigate that entrepreneurial roller coaster with compassion.


3. Authenticity: Self awareness empowers us to show up authentically in our business endeavors. By owning our unique qualities, vulnerabilities, and perspectives, we can build trust with our beloved audience, attract like-minded customers, and differentiate ourselves in a competitive market. We realize there really is no competition.


4. Self-Regulation: Self awareness plays a key role in self-regulation, allowing us to manage stress, anxiety, and overwhelm effectively...because we know ourselves. By tuning into our internal signals and creating daily wellBEing practices, we can maintain a healthy work-life balance, sustain our energy levels, and prevent burnout in our entrepreneurial journey. THIS IS EVERYTHING!


How does self awareness help us highly sensitive women in our soul led business?


1. Resilience: Self awareness equips us highly sensitive women with the resilience needed to weather the highs and lows of entrepreneurship. By understanding and working WITH our triggers, coping mechanisms, and emotional patterns, we can bounce back from setbacks, learn from failure, and adapt to evolving market demands.


2. Boundary Setting: Self awareness empowers us to set clear boundaries in our personal and professional lives. For highly sensitive women, establishing boundaries around time, energy, and emotional investments is crucial for maintaining a healthy work-life integration, preserving our well-being, and avoiding burnout.


3. Intuition: Self-awareness enhances intuition, enabling us to trust our gut instincts and make intuitive decisions with confidence. As highly sensitive women, we often possess heightened sensory perceptions. Listening to our intuition can lead to us to innovative ideas, creative solutions, and strategic business opportunities that align with our authentic selves.


By deepening our self awareness, we can harness our unique strengths, embrace our vulnerabilities, and step into our full potential as empowered entrepreneurs in a dynamic and ever-changing business world so we aren't feeling like we are exhausted all the time or throwing spaghetti at the wall hoping something will stick.


It is time we stop looking outside ourselves and stop doubting ourselves all day every day. There is beYOUty inside each and every one of us that desires to come out!


Want to dive deeper with my favorite self awareness tool, Human Design, and learn how to become massively self aware so you can spread your message and speak to the right people? Join myself and my friend Tatiana LIVE and in person!! This is the first time in a looong time I am doing this...thanks to leaning in more to who I truly am because of my self awareness.



Lots of love,


Kelly Joseph Intuitive wellBEing Guide to Human Design Projectors

To become beYOUtifully self aware and gain massive clarity in your business and life as a sensitive and/or Projector to achieve the success you so rightfully are worthy of, I invite you to learn more about my in depth Intuitive Human Design Readings here.


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